🧾 What is Market Depth?
Market depth shows how many people want to buy or sell a particular share, and at what prices.
Think of it like a queue at a supermarket:
- Buyers line up with the price they’re willing to pay.
- Sellers line up with the price they want to receive.
On the Nairobi Securities Exchange (NSE), this information appears in what’s called the Order Book.
📘 The Order Book — Two Sides of the Market
The order book has two sections:
🔵 Buy Side (Bids)
Shows all investor orders to buy shares, arranged from highest price to lowest.
👉 The top bid is the best buyer — the one offering the highest price.
🔴 Sell Side (Asks/Offers)
Shows all investor orders to sell shares, arranged from lowest price to highest.
👉 The top ask is the best seller — the one willing to accept the lowest price.
📊 Example: Safaricom (SCOM) Order Book Snapshot
Buyers (Bids) | Shares | Sellers (Asks) | Shares | |
---|---|---|---|---|
15.20 | 100,000 | ← Best Buyer | 15.25 | 80,000 |
15.15 | 60,000 | 15.30 | 120,000 | |
15.10 | 40,000 | 15.35 | 50,000 | |
15.05 | 25,000 | 15.40 | 75,000 |
✅ How to Read It:
The best buy (highest bid) is KES 15.20 for 100,000 shares.
The best sell (lowest ask) is KES 15.25 for 80,000 shares.
If you place a market buy order, you’ll get shares at KES 15.25.
⚖️ How Trades Happen
A trade occurs when a buyer’s bid equals a seller’s ask.
Example: If a buyer bids KES 15.25 and a seller asks KES 15.25 → the trade executes instantly.
As new bids and asks come in or get filled, the prices and quantities update automatically — that’s why the order book keeps moving in real time.
🔍 Why Market Depth is Important
Market depth reveals the hidden demand and supply strength behind the price.
- Shows Buy/Sell Pressure: Many buyers at higher prices → price could rise. Many sellers at lower prices → price may drop.
- Checks Liquidity: Deep order book → easy to trade large amounts. Thin order book → price moves easily.
- Improves Transparency: You can see what others are offering before you act.
📑 Reading Buy/Sell Queues
🔵 Buy Queue (Bids)
- Buyers waiting to purchase shares.
- Arranged from highest to lowest.
- Top = strongest buyer.
👉 If you want to sell quickly, match the top bid.
🔴 Sell Queue (Asks)
- Sellers waiting to sell shares.
- Arranged from lowest to highest.
- Top = cheapest seller.
👉 If you want to buy quickly, match the top ask.
Tip: A narrow gap between top buy and sell = active market. A wide gap = low activity or uncertainty.
⚖️ Identifying Net Buyers vs Net Sellers
🟢 Net Buyers (Bullish)
- Buy queue larger (more shares, higher bids).
- Buyers keep raising bids (e.g., 15.20 → 15.25 → 15.30).
- Buy volume heavier.
➡️ Prices likely to rise.
🔴 Net Sellers (Bearish)
- Sell queue larger (more shares, lower asks).
- Sellers keep reducing asks (e.g., 15.30 → 15.25 → 15.20).
- Sell volume heavier.
➡️ Prices likely to fall.
Tip: If buyers appear at higher prices, demand is strong. If sellers keep flooding cheaper, supply is strong.
🎯 Using Depth Data for Smarter Decisions
- Timing Entry: Strong buying → enter early; heavy selling → wait for better price.
- Avoid Overpaying: Don’t bid far above the lowest ask.
- Selling Smartly: Sell near top bid for faster exit; if thin depth, sell in parts.
- Spot Liquidity Traps: Few orders = volatility; many = stability.
- Confirm Market Sentiment: Rising bids + shrinking asks → bullish; falling bids + swelling asks → bearish.
✅ Key Takeaway
Market depth is like an X-ray of investor demand and supply.
It helps you see whether buyers or sellers are in control — and make smarter entry or exit decisions.
Before you trade, always check the depth to understand the real momentum behind the price.
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