Custom Domain & Advanced SEO Optimization for Blogger.com

Want to boost your Blogger.com site’s rankings and look more professional?

A custom domain and advanced SEO techniques can significantly improve your branding and search engine visibility.

This step-by-step guide will walk you through:

  • ✅ How to connect a custom domain to Blogger.
  • ✅ Enabling HTTPS for security and SEO.
  • ✅ Advanced on-page SEO techniques like meta tags, structured data (Schema Markup), and breadcrumb navigation to improve indexing.



Boost your Blogger.com SEO with custom domain setup, HTTPS security, and advanced SEO techniques for higher rankings and a professional look

Let’s dive in! 🚀

1️⃣ How to Set Up a Custom Domain on Blogger

By default, Blogger provides a free .blogspot.com subdomain. But using a custom domain (like www.yourdomain.com) makes your site look professional and helps with branding.

Step 1: Purchase a Domain Name

You need to buy a domain from a domain registrar like:

🛒 Example: Buy yourwebsite.com from Namecheap.

Step 2: Connect the Domain to Blogger

  1. Log in to Blogger.com
  2. Click on Settings from the left menu.
  3. Scroll down to the Publishing section.
  4. Click Custom Domain and enter your purchased domain (e.g., www.yourdomain.com).
  5. Click Save – You will see an error message with two CNAME records.
  6. Go to your domain provider’s DNS settings (e.g., GoDaddy, Namecheap).
  7. Add the CNAME records:
    • First CNAME: www → ghs.google.com
    • Second CNAME: Provided by Blogger (example: xyz123 → gv-abcdef.googlehosted.com)
  8. Add four A records to point to Google’s IPs:
    • 216.239.32.21
    • 216.239.34.21
    • 216.239.36.21
    • 216.239.38.21
  9. Save changes and wait for DNS propagation (can take up to 24 hours).
  10. Return to Blogger and click Save again.

✅ Done! Your custom domain is now linked to Blogger!

2️⃣ Enable HTTPS for Security & SEO

HTTPS (Secure Connection) is important for:

  • 🔹 Protecting user data
  • 🔹 Improving Google rankings (Google prefers secure sites)
  • 🔹 Showing the padlock icon in the browser

How to Enable HTTPS on Blogger

  1. Go to Blogger Dashboard
  2. Click Settings
  3. Scroll to the HTTPS section
  4. Set “HTTPS Availability” to ON
  5. Set “HTTPS Redirect” to ON

🔄 Wait for 10-15 minutes → Your site will now load securely with HTTPS!

3️⃣ Advanced On-Page SEO Optimization for Blogger

Now that your domain is set up, let’s optimize your site for SEO using:

  • ✔️ Meta tags (titles, descriptions, keywords)
  • ✔️ Structured data (Schema Markup) for better indexing
  • ✔️ Breadcrumb navigation for better user experience


Step 1: Optimize Meta Tags for Better SEO

Meta tags help search engines understand your content and improve rankings.

Add Meta Tags to Blogger
<!-- Basic SEO Meta Tags -->
<meta name="description" content="Your blog description here for SEO rankings">
<meta name="keywords" content="your,keywords,here">
<meta name="author" content="Your Name">
<meta name="robots" content="index, follow">

✅ Result: Your blog is now more SEO-friendly!

Step 2: Add Structured Data (Schema Markup) for Rich Snippets

Structured Data (Schema Markup) helps Google understand your site better and displays rich results (stars, images, etc.).

Add Schema Markup to Blogger
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Blog",
  "headline": "Your Blog Title",
  "description": "Your Blog Description",
  "author": {
    "@type": "Person",
    "name": "Your Name"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Your Blog Name"
  },
  "datePublished": "2024-02-23",
  "dateModified": "2024-02-23"
}
</script>

✅ Result: Google will now display rich snippets in search results!

Step 3: Add Breadcrumb Navigation for Better Indexing

Breadcrumbs improve SEO & user experience by showing a clear navigation path in search results.

Add Breadcrumbs to Blogger
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "Home",
      "item": "https://yourblog.com"
    },
    {
      "@type": "ListItem",
      "position": 2,
      "name": "Category",
      "item": "https://yourblog.com/category"
    },
    {
      "@type": "ListItem",
      "position": 3,
      "name": "Post Title",
      "item": "https://yourblog.com/post-title"
    }
  ]
}
</script>

✅ Result: Google will display a breadcrumb trail in search results!

🚀 Final Thoughts

  • 🔹 Custom domains improve branding & trust.
  • 🔹 HTTPS boosts security & rankings.
  • 🔹 Meta tags, structured data & breadcrumbs enhance SEO.

💡 Want more advanced Blogger.com tutorials? Let me know in the comments! 🚀

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